Madden Mobile 20
Publisher
Developer
Platforms
Genre
Dev Cycle
Release Date
Team
Role
Core Loop
Electronic Arts
EA Tiburon - Orlando, FL
Android and iOS
Sports & Simulation
~ 1 Year
August 2, 2019
Fuel - Madden Mobile
Game Design
Play > Collect > Upgrade
Systems & Live Services Design
Content Design
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On Madden Mobile 20, a tremendous amount of content was produced for the launch of the game and on a continuous basis through out the live service cycle.
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Pre Launch we designed and implemented entirely new ways of earning rewards through PVP, multiple brand new daily and weekly content activities, as well as our biggest launch programing since I had joined the team.
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Through out the year I was assigned ownership of content events called programs which included live events, sets, store items, messaging and players design and creation.
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For Madden Mobile 20 I was one of the content designers responsible for much of the competitive rewards as well as the field pass (battle pass) experience within the game.
Economy Design and Tuning
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Madden Mobile 20 had a very complex item and currency economy that was constantly changing.
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During pre production, and through out the live service cycle, I assisted the lead PM in determining and maintain core system values and the relative values of all items and currencies released.
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Through this process we determined dusting values, reward framework, progression pacing, crafting costs, monetization and upgrade costs.
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During the live service cycle of the game I was largely the designer in charge of the field pass (battle pass) economies.
Monetization Design
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In Madden Mobile the primary avenue for monetization is users purchasing points via first party stores or by buying real money offers in the app.
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Part of my duties for Madden Mobile 20 was to assist PMs in planning, designing and implementing store offers for the game on a daily, weekly and content event basis.
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One of my major contributions to the game was the design and implementation of multiple battlepasses, called field pass, and accompanying content.
Feature Design
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On Madden Mobile 20 I was able to own the redesign and implementation of the Leagues social system. This included the introduction of the Ask for Help system.
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Madden Mobile 20 introduced the Master Series feature and I had a hand in the creation of the live event promo and field pass tie in content that dropped through out the year.
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The Dailies and Achievement system was revamped and I was one of the primary content creators responsible for updating the content associated with it and maintaining it through out the year.
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The Front Office or Team Boosts system was introduced and I worked closely with the primary system designer in designing, implementing and balancing all of the various team boosters and front office items.
